EDITORIAL strategy + creative Direction
I translate brand guidelines, content strategy and audience insights into editorial themes, voice/tone guidelines, core messaging and guidance writers can rely on. And, I lead teams of writers in crafting substantive stories that matter to an audience, express a brand's point of view and stand up to the scrutiny of a legal+compliance team.
I help executives and subject matter experts articulate their distinct point of view and original thinking in articles, white papers, presentations, blog posts — wherever you want to show up and make your mark.
I'm a supportive and challenging mentor who understands what writers are up against. I'll coach your in-house writers to think like reporters, conduct better interviews, and get to the heart of what's most relevant and useful to your audience.